Wild About Sprouts:
Growing a small, regional business into a serious national brand
Deliverables created
Packaging design
Brand strategy
Brand messaging
Website
Sales materials
Social media assets
T-shirts and other swag
Point-of-sale materials
Trade show materials
Brand identity materials
Billboard concepts
Presentation materials
The Story
California-based Wild About Sprouts was looking to upgrade its brand and marketing, expand the business nationally, and attract investors.
Their CEO hired me and my partner Tom as their mini agency and strategic partner with the goal of elevating and repositioning the brand.
When we started working with them, Wild About Sprouts had very few brand assets. They hadn’t done much marketing and didn’t have a clear brand or personality.
Working alongside the CEO, sales director, and internal team, we served as their marketing department, providing strategic guidance, brand development, and messaging on everything from advertising, sales materials, in-store signage, a new website, and more.
After researching the company and its target market, we developed a simple, friendly look and a clever, playful brand voice that engaged shoppers, stood out from competitors, and communicated the product’s many health benefits.
In addition to the visual style and voice, we updated their packaging and created a full suite of brand and marketing materials, giving Wild About Sprouts a strong, consistent visual and verbal platform to build on.
We also came up with an idea for a fun little app to engage customers and make them smile.
As a result, the work built a unique and recognizable brand for Wild About Sprouts, growing its awareness, enhancing its in-store appeal, and helping the company expand into new grocery stores around the country.