Oasis Mediterranean Grill:
Helping a fast-casual restaurant stand out among the competition
Deliverables created
Exterior signage
Digital menus
Brand Messaging
Printed menus
Window graphics
Social media content
Counter cards
Promotional flyers
Interior signage
Website graphics
Posters
Brand identity materials
The Story
Oasis Mediterranean Grill is a Minneapolis-based restaurant and market. It was looking to refine its brand look, build awareness, and create marketing materials that differentiated itself and reflected its personality. In addition, Oasis was opening a second location and wanted help with its in-store materials and promotions.
Working with their marketing director, I served as Oasis’s one-person marketing agency. Together, we determined the most effective, highest-ROI tactics for their budget and immediate needs. From there, I handled all ideation, design, copywriting, and creative direction.
As the company’s go-to creative resource, I produced a complete range of marketing materials that established a fresh, clean, colorful look and personality for the Oasis brand. The work included digital menu boards, signage, window graphics, and other elements.
I also created a collection of social media posts with messaging that fit the light, casual nature of the restaurant and gave the restaurant its own unique and likable personality.
Besides establishing a consistent and ownable brand look and voice for Oasis, the work significantly raised awareness, increased customer engagement in-store and online, and helped drive sales to both restaurant locations.